MAX Leads

Find Your Next Client
Before Their Renewal.

Every employer's benefits plan, carrier, incumbent broker, headcount and renewal month is sitting in a public federal filing. MAX Leads turns 1.7 million+ Form 5500 Schedule A filings into a prospect list you can actually call.

From $25/state/month · Nationwide $300/month · All sales final

MAX Leads dashboard: your territory's renewal rhythm and a prospecting window of employers renewing January to April (sample data)
The Problem

You're Cold-Calling Blind

The information that wins a group is public. It's just buried in federal filings nobody has time to read.

You don’t know when they renew

Call in March about a January plan and you’re ten months early. Call in December and the incumbent already has it signed.

You don’t know who you’re up against

The incumbent broker, the carrier, what they were paid — all of it shapes your pitch, and none of it is on the company’s website.

Digging it out takes hours

It’s all in public federal filings — millions of them. Nobody on your team has time to read them one employer at a time.

What You Get

Every Group in Your States. Every Renewal Month.

Built from DOL Form 5500 and Schedule A filings, 2022–2025, and refreshed monthly.

Know When Every Group Renews

Your dashboard shows your territory’s renewal rhythm month by month and builds a prospecting window — say, every group renewing three to six months out — so you reach them before the renewal conversation starts. The Renewal Calendar breaks the timing down by state.

Work January renewals in the fall, not in December
MAX Leads Renewal Calendar: employers by renewal month and renewal timing by state (sample data)

Filter to the Groups You Can Win

Lead Search narrows your states by size, renewal month, benefit line, carrier, incumbent broker, commission, city or zip radius. Every row shows the carrier, the renewal month and what the broker was paid — open it to see each broker’s commission and fees.

A call list built in seconds, not afternoons
MAX Leads Lead Search: filtered employers with carrier, renewal month, incumbent broker and commission (sample data)

Know Who You’re Up Against

Broker Intel ranks the brokerages that hold the groups in your territory — clients, year-over-year change and compensation. Movers shows the groups that just switched brokers or took a big rate increase, and Carrier Market Share shows who insures your market, line by line and state by state.

Know the incumbent before the first call
MAX Leads Broker Intel: broker leaderboard with clients, change and compensation (sample data)

A One-Page Brief on Any Employer

Open any employer for a printable report: broker compensation, premium, participants, next renewal, every contract and broker on file by year, and who signed the filing. Download any list or employer as a CSV for your CRM or dialer.

Walk into the meeting already knowing the account
MAX Leads employer report: compensation, premium and participant history for one employer (sample data)

Screens show fictional sample data.

How It Works

Three Steps to Your Next Call List

Step 1

Pick your states

Choose the states you sell in, or go Nationwide. No account or demo needed to buy.

Step 2

Pay online

Pay yearly, or monthly on a 12-month term, through secure Stripe checkout. Then create your login.

Step 3

Your whole agency is in

You turn MAX Leads on for the staff who need it — up to 10 internal users — and they search the same states from your BenefitMAX dashboard.

Pricing

Pay for the States You Sell In

Per state or Nationwide, for your whole agency. Pay yearly, or monthly on a 12-month term.

PER STATE

Your states

Pick the states you work in. Add more any time.

$25/state/month

paid yearly — $300 per state per year

or $30/state/month on a 12-month term, billed monthly

  • Every Form 5500 filing in the states you pick
  • Whole agency — up to 10 internal users
  • Lead Search, Renewal Calendar, Broker Intel, Movers and Carrier Market Share
  • Employer reports and CSV export
Choose your states
NATIONWIDE

Every state

All 50 states plus DC, Guam, Puerto Rico, Palau and the U.S. Virgin Islands.

$300/month

paid yearly — $3,600 per year

or $350/month on a 12-month term, billed monthly

  • Everything in per state, for the whole country
  • Whole agency — up to 10 internal users
  • No states to pick or add later

Selling in 12 states or more? Nationwide costs the same or less.

Go Nationwide
Included in the Bundle: 1 state
The BenefitMAX Bundle includes MAX Leads for one state. See all plans
12-month term
Renews automatically unless cancelled. Add states any time; remove them at renewal.
All sales final
No refunds — the data can be exported on day one.
FAQ

Questions Brokers Ask

What data is in MAX Leads?

Employers with benefit plans file a Form 5500 with the Department of Labor every year, and its Schedule A lists each insured contract: the carrier, the policy period, how many people are covered, and the commissions and fees paid to each broker. MAX Leads turns those filings into a searchable list — employer, headcount, carrier, incumbent broker, compensation, renewal month and a named contact where one is on file.

How fresh is the data?

MAX Leads covers filings from 2022 to 2025 and is refreshed monthly as the Department of Labor publishes new filings. Renewal months come from the policy periods on each employer’s latest filing. The newest filing year is always partial, because many plans haven’t filed yet.

How does the 12-month term work?

Every MAX Leads subscription runs for 12 months — paid upfront for the year, or monthly — and renews for another 12 months unless you cancel. Cancelling stops the renewal; you keep access until the term ends.

Can I add or remove states?

You can add states, or move to Nationwide, at any time — you pay the difference for the rest of your term. States can be removed only when your term renews. From 12 states, Nationwide costs the same or less.

Who on my team gets it?

Your agency. One subscription covers the owner and up to 10 internal users: you turn MAX Leads on for each team member in Team Management, and everyone you give it to searches all the same states. Need 11 or more? Talk to us about Enterprise.

Can I get a refund?

No. All MAX Leads sales are final, because the data can be exported on day one.

Can I export the data?

Yes. Paid MAX Leads includes CSV export of any list or employer, and every employer has a printable report you can save as a PDF. The state included with the BenefitMAX Bundle can export once the Bundle is on a 12-month term and past its first 7 days.

Is MAX Leads included in the BenefitMAX Bundle?

Yes — the Bundle includes MAX Leads for 1 state. Add more states or Nationwide at the prices above.

Your Next Ten Groups Are
Already in the Filings.

Pick your states, pay online, and start working your market months ahead of the renewal.

From $25/state/month • Nationwide $300/month • All sales final